Facebook Prepping Mid-Roll Video Ads?

11 January, 2017, 00:35 | Author: Celia Hoffman
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Facebook had been testing its mid-roll ads for live videos since a year ago.

The mid-roll video adds were initially added to live broadcasts on Facebook, and now they'll start to appear on normal videos too. But what Facebook really wants to do is make more moneyFacebook Makes Money Out Of Your Data - Why Shouldn't You?

However, that meant that many publishers, who were spending significant resources so as to produce these videos, were unable to generate much revenue - despite the fact that users were spending nearly 100 million hours watching video content on the platform by 2016. According to Recode, the ads will be displayed after the actual content has run for at least 20 seconds.

One of the reasons for why YouTube has exploded the way it did in recent years is because of the extra incentive that its content creators have to produce the most entertaining and viral videos possible; ad revenue.

Ads might find a new home in the videos you watch on Facebook. The social giant's metrics for video consider a view any footage that plays for 3 seconds or more. They're allowed to create sponsored videos, but they can't just inject ad spots and guarantee a relatively steady source of cash.

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According to Recode, the testing stage for mid-video ads will arrive soon, so now would be a great time to hone your video skills. They serve their objective in other ways, such as keeping people on Facebook for longer, and persuading brands to create content.

Up until now, Facebook has defined a "video view" as any time a user watches a clip for a minimum of three seconds. This decision seems to be a halfway-accord for Facebook to allow ads on its mainstream content and companies to make better videos.

This is really unusual considering that the video plays automatically when a Facebook user scrolling through the feed.

On top of that, even if the video has a total length of 90 seconds, a 20-second ad can very well be inserted.


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