On Twitter, Trump backs LL Bean against boycott

13 January, 2017, 00:53 | Author: Evan Mason
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Bean has always been a financial supporter of Republican causes and even ran for Congress twice, unsuccessfully.

Watch Linda Bean's full interview below.

Shawn Gorman, the head of L.L.Bean's board, called the company's inclusion in the boycott "misguided".

Trump's tweet came after Linda Bean appeared on Fox & Friends Thursday morning. "But I'm the one being targeted and vilified", she said.

The boycott started following reports that Linda Bean, member of the company board and a longtime Republican activist, violated campaign finance laws by contributing $60,000 to a political action committee supporting the president-elect when the usual limit for such contributions is $5,000.

Linda Bean, the granddaughter and co-owner of L.L. Bean, on Thursday said US businesses are under attack and being bullied by anti-Trump groups.

For its part, #GrabYourWallet says it will remove the company from its boycott list once they remove Linda Bean from the board, according to Maine Public.

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The company has sought to distance itself from the controversy, noting that Linda Bean's political activity doesn't speak for the others. However, in a strong response, the company noted: "We fully acknowledge and respect that some may disagree with the political views of a single member of our 10-person board of directors".

L.L. Bean may be particularly vulnerable because the bulk of its customers are twenty-somethings and millennials, who overwhelmingly supported Democrat Hillary Clinton in the election. When the Associated Press obtained a copy of a letter the FEC sent to Bean about the PAC donation, it caught the attention of Coulter and her followers.

"The reality is that there are serious repercussions for a company's brand and bottom line when consumers learn it does business with the Trump family or helped to fund Donald's rise to political power", said Shannon Coulter, the founder of #Grab Your Wallet.

Shoppers exit the L.L. Bean retail store in Freeport, Maine. Even without all the good the company does, the fact is it also sells quality products - some of them made right here - and backs them up with the best service and returns policy that I know of.

Really? "Buy L.L. Bean"???

The donations sparked a movement by anti-Trump group Grab Your Wallet, which called for a boycott of L.L.Bean last week.

Katherine DeCelles, a Harvard business professor who focuses on ethics, said no White House leader in modern history has used his platform to hawk products.

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