The most valuable brands revealed

02 February, 2017, 00:40 | Author: Celia Hoffman

The new-world Silicon Valley technology titans rule the top 10 global most valuable brands list, while Australia's traditional companies, such as telcos, banks, miners and the grocery duopoly, dominate the Australian scene.

Following Google and Apple is Amazon in third place.

The creators of the iPhone had been top of the list for the last five years but suffered a 27% drop in brand value over the last 12 months to lose their spot at the top of the table.

"We expect more brands from the Middle East to enter our Global 500 in time as oil prices readjust and companies from the region continue to expand into new geographic markets".

Telstra also ranked 125th in Brand Finance's Global 500 list.

David Haigh, the CEO of Brand Finance, told the Telegraph that following Donald Trump's election there has been a growing dissatisfaction with American brands.

Copa Del Rey Atletico draw Barca in Cup semi thriller
The first and second legs for these two will take place on February 2 (at Vigo) and 8 (at Alaves ), respectively. Celta have reached the final three times but never won the trophy.


Dubai stays No. 1 airport for global travellers
In December, the emirate's airport registered 7.7 million passengers, a performance boosted by the holiday season. DXB´s annual traffic in 2016 totaled 83,654,250 passengers, compared to 78,014,838 in 2015, up 7.2 per cent.


Equatorial Guinea confirms hosting ousted Gambian leader Yahya Jammeh
Pensioner Ibrahima Gaye said: "He will be different in all aspects. we have been living under dictatorship for 22 years". A larger, more formal ceremony to welcome Barrow home will take place at a later date, spokesman Halifa Sallah said.


Saudi Telecom Company (STC), the kingdom's biggest telecoms operator, is the most valuable brand in the Middle East, and Emirates is the most valuable brand in the UAE, according to Brand Finance's Global 500 report.

Google's brand value rose by 24 per cent in 2016 from $US88.2 billion to $US109.5 billion, while Apple's declined from $US145.9 billion to $US107.1 billion. Brand strength is used to determine what proportion of a business's revenue is contributed by the brand, which is projected into perpetuity to determine the brand's value.

The report said Google remained "largely unchallenged" in its core search business, with its advertising revenues up 20% in 2016.

They said Apple has failed to maintain its technological advantage while repeatedly disillusioning its advocates with tweaks rather than innovation in the form of material changes.

"The building blocks for Lego's brand strength have always been present, but the release of "The Lego Movie" in 2014 provided the final push required to make Lego the world's most powerful brand in 2015", wrote Brand Finance. EY came in at 98 (previously 91), with a brand value of £13.3bn, while KPMG is still outside the top 100 ranking, at 124, compared to 107 the previous year, with an undisclosed monetary value.

Recommended:

  • Apple might stop supporting 32-bit apps in iOS 11

    Apple is preparing to end support for 32-bit iOS apps, according to an error message discovered in the new iOS 10.3 beta. There are still a large number of 32-bit apps in the App Store that have not been updated for a long time.

    Diageo Returns to Irish Whiskey, Plans Dublin Distillery

    The drink will join Johnnie Walker, Diageo's flagship Scotch whisky, as well as more regional names like Buchanan's and Windsor. The new blend has already been matured in casks for more than five years.

    SC refuses to stay Tamil Nadu amendment permitting Jallikattu

    The state's law was challenged by NGOs who said in the Supreme Court that only the centre has the power to amend the law. The court also allowed the Centre to withdraw its January 7, 2016, notification permitting Jallikattu.
  • Honda, GM announce U.S. fuel cell venture

    The plant, which employs about 120, now makes the lithium-ion battery for GM products like the Chevrolet Volt and Malibu hybrid. The Clarity Fuel Cell offers an EPA-estimated range of 366 miles and fuel economy rating that is the equivalent of 68 mpg.
    Hundreds protest Syrian refugee family's deportation at Philly airport

    Hundreds protest Syrian refugee family's deportation at Philly airport

    In Pittsburgh, protesters also filled the baggage claim area of Pittsburgh International Airport in a show of solidarity. While travelers were detained at other airports across the country, it was quiet at Jacksonville International Airport.
    United States  scientists go 'rogue' against Donald Trump on Twitter

    United States scientists go 'rogue' against Donald Trump on Twitter

    Here's a collection of rogue scientific government agency Twitter accounts that have popped up this week. The account has amassed 345,000 followers and includes tweets like: "Science deniers are unsafe ".
  • Pro Bowl: NFL picks six replacements for Super Bowl-bound Falcons

    Pro Bowl: NFL picks six replacements for Super Bowl-bound Falcons

    While the NFL Skills Showdown is over, fans still can put their skills to the test at the NFL Pro Bowl Experience. To do so, it added a skills competition on Thursday night, appropriately called the Pro Bowl Skills Showdown.
    Hull's Snodgrass close to West Ham move, says Silva

    Hull's Snodgrass close to West Ham move, says Silva

    However, the Hammers got their man on Friday, with the Scottish global signing a three-and-a-half year deal with the Londoners. When he was available he tried to work and do his best, but for the last 12 days he hasn't worked with me.
    Six people killed by Chile wildfires

    Six people killed by Chile wildfires

    The plane is being deployed in the Maule region, north of the destroyed town of Santa Olga, according to Deutsche Welle . Chile has appealed for global help to tackle fires are sweeping through central and southern regions.
  • Apple set to join AI Partnership with IBM, Google and Microsoft

    The organization could also be a great buttonholing tool, demonstrating that technology firms are acting responsibly. We've also seen signs that Apple wants to dive even further into this area of research in recent months.
    Here's how the Chinese New Year will be celebrated in India!

    Here's how the Chinese New Year will be celebrated in India!

    May this New Year be as colourful and interesting as the decorations that you put up in your home to welcome the festive season. However, during Chinese New Year prices can surge up from 3,000 yuan ($436) to 10,000 yuan ($1,454) per day.

    WWE Needs a Women's Royal Rumble

    Show says Braun is a legit badass and a monster but he's here to let Braun know that he's not the biggest fish in the tank. You could add extra episodes to RAW or Smackdown based around who the Undertaker is going to challenge at WrestleMania .


Popular

All Delaware prisons on lockdown after 'hostage situation'
Vaughn Correctional Center in the town of Smyrna, about 40 miles (64 km) south of Wilmington, was locked down between 10:30 a.m. Citing the officers association, CNN-affiliate KYW said four guards and one counselor were taken hostage by inmates.

Cuomo to propose amendment to protect Roe v
Cuomo was then asked at the conference about the protests Saturday night at the airport railing against Trump's executive order. Both Governor Cuomo and Attorney General Schneiderman have released statements on the actions taken by President Trump.

Conte's comments on Ivanovic future make it clear
He is a legend of the career and if you are not playing a lot you an make decision to play for another team. And his performances for the Magpies appear to have caught Antonio Conte's eye.

After Thousands Protest Immigration Ban, Federal Judge Grants Stay To Detainees
A federal judge has granted the American Civil Liberties Union request to temporarily stop detention of men at John F. Hameed Khalid Darweesh , an Iraqi who was detained overnight, worked as an interpreter for the U.S.

Trump, Putin discuss Middle East during phone call
The announcement came Friday from Kremlin spokesman Dmitry Peskov , according to Russian news agencies. "If there's any country in the world that doesn't deserve sanctions relief, it's Russian Federation".

Manchester United knock out Hull City on Aggregate
For a player who was at United to come back to Old Trafford is always a great feeling I'm sure and he'll relish the opportunity". I only saw two goals". "I saw [Paul] Pogba's goal and their [second] goal was a fantastic goal.

Russian FM announces postponement of Syria negotiations in Geneva
Lavrentyey also said on Tuesday that Russia's intention was only to accelerate the peace process and not interfering with internal issues.

New Map Shows Mostly Southern California Counties Remain In Extreme Drought
Drought conditions in the Southeast have also undergone a significant reduction thanks to another recent soaking in the last week. This week's report, the first since a freight train of storms rolled through the state, shows no areas of exceptional drought.

Tiger Woods set for Torrey Pines return
Hold on though - don't let that deter you, because he missed the cut as the defending champion after winning here in 2015. He seemed to have no physical problems when he played in the unofficial Hero World Challenge in the Bahamas last month.

Johnson & Johnson Buys Actelion For $30 Billion
That will happen, pending shareholder approval, just prior to the close, which is expected to be in the second quarter of 2017. Niederer Kraft & Frey ; Wachtell, Lipton, Rosen & Katz ; and Slaughter & May are serving as legal advisors to Actelion .