Google provides a tool for making objects and places within video searchable

10 March, 2017, 00:46 | Author: Archie Newman
  • Google provides a tool for making objects and places within video searchable

Fei-Fei Li, chief scientist of artificial intelligence (AI) and machine learning at Google Cloud, showcased new machine learning tools like the Video Intelligence API, which makes it easier to search and discover video content.

"We will make use of the Google Cloud Launcher Marketplace, Google's marketplace for enterprise-grade partner applications, to offer products to developers and customers, starting with the developer edition of SAP HANA, express edition", noted Bernd Leukert, Member of the Executive Board, Products & Innovation, SAP. The API was built using Google's TensorFlow framework and has been applied to YouTube.

Before Google's new API, computers weren't really able to recognize and understand the context of a video independently, or without the help of manual tagging. The platform professes to bring data science professionals together and also hosts hosts data science and machine learning competitions.

Adding more regions will help Google compete with other public cloud platforms like Microsoft and Amazon.

"If you think about Google, for the last 18 years, we've been working with enterprise customers, essentially getting them to advertise", Fausto Ibarra, director of product management for Google Cloud, said to ZDNet.

The cloud, to hear Google tell it, is all about attacking the corporate bureaucracy of Fortune 500 companies.

In this model, companies would pay Google to store their data and run programs on its servers, tasks that once required prohibitive capital investments for small companies.

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"Once the data's inside BigQuery, that's where further enrichment happens", Brian Stevens, VP of Cloud Platform for Google Cloud, said during Thursday's keynote address at the Google Next conference in San Francisco.

Though the Video Intelligence API is limited to those who are part of the beta for now, the tool could have far-reaching implications.

"The reaction [to the SAP-Google partnership] is very positive - shows everybody here that Google is very serious about the enterprise", said Akash Agarwal, group vice president of enterprise mobile at SAP's Mobile Business Unit.

It also gives Google a compelling way to sell its cloud services to its existing advertising customers. She also hinted at additional client announcements in the future saying, "Already we are winning more than half our deals".

"Cloud is just a transformational technology", Greene said on stage, according to reports from Bloomberg.

This business collaboration reflects a bid by major internet companies such as Google and Apple to move into business software markets where SAP is a powerhouse in enabling companies to operate on the emerging industrial internet.

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