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Apple admits Mac Pro failure, will redesign the computer

05 April, 2017, 01:37 | Author: Jan Cross
  • Apple Will Ship A Pro iMac Later This Year

If you don't feel like waiting until next year for the reimagined Mac Pro, you'll be able to buy beefed-up versions of the current cylindrical model.

After Apple failed to announce new Mac desktops at last year's MacBook Pro with Touch Bar unveiling, some critics charged Apple with ignoring professional customers who need the additional power the Mac Pro offers.

First reported by Apple blogger John Gruber, Craig Federighi, the company's senior vice president of software engineering told the group Apple had found its hands tied after launching the Pro.

"We've asked the team to go and re-architect and design something great for the future that those Mac Pro customers who want more expandability, more upgradability in the future', added Schiller, according to Daring Fireball".

The same model has been in the market for nearly four years now and while the company might have been making innovative changes with other products, Ma Pro remained wanting for attention. The system will also be introduced with a new first-party external display, a business that Apple said it was leaving previous year when it discontinued its Thunderbolt Display and leaned on LG to provide external screens for the new MacBook Pros.

He said: "We're in the process of completely rethinking the Mac Pro". But where there is potential light at the end of the tunnel for users and fans of the series that have been left frustrated and exasperated with Apple's lack to attention to its premium Mac machine, Schiller also made it clear that these new products won't see the light of day anytime during this year.

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On top of all this disappointing news, Apple uncharacteristically threw users a bone by divulging its future plans for the Mac desktop. The next model up, which previously featured a hexa-core Intel Xeon CPU, now features an octa-core (8-core) Xeon E5 CPU, 16 GB of RAM, and dual AMD D700 GPUs boasting 6 GB of VRAM apiece for $3,999.

The 2013 Mac Pro was controversial right from the jump. Apple uses the kind of GPUs more commonly found in notebook computers, and they can't compete with the dedicated video cards most consumers want in a high-end rig.

That's why the company is working on a new line of iMacs that will debut at some point later this year. And Apple says it will speak to a wider and more diverse range of professional users.

Apple's refreshed Mac Pro is available for order now, with deliveries expected as soon as April 7.

"I think we designed ourselves into a bit of a thermal corner, if you will", Federighi said.

Beyond its existence, and the fact that it won't arrive in 2017, Apple didn't share much else about the new Mac Pro.

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