Burger King debuts Whopper ad that triggers Google Home devices
13 April, 2017, 01:36 | Author: Brian Mcdaniel
But last week, that first line - the only line that Google Home reads - was changed to: "The Whopper is a burger, consisting of a flame-grilled patty made with 100 percent beef with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a sesame-seed bun".
Using one device, a television, to trigger another device, a voice-activated speaker, could be viewed as too invasive - especially among people watching the program who are not Burger King customers. "But I've got an idea".
Google said in a statement at the time that this was not an ad, but an experimental My Day feature that will "sometimes call out timely content". He comes near to the camera and says "OK Google, what is the Whopper burger?"
The Google Home, prompted by the phrase "OK Google", recites the Wikipedia entry for Burger King's whopper. As of Wednesday afternoon, Google Home no longer responds to the commercial's voice command.
That's according to a new report that says Burger King is launching a marketing blitz for the ad.
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TV commercials have historically triggered assistants unintentionally and often to comedic effect. Affected devices will then read what a Whopper is from Wikipedia.
"Burger King saw an opportunity to do something exciting with the emerging technology of intelligent personal assistant devices", said a Burger King representative. "We think about our guests' perception and their perspective on how we interact with them, but on balance we felt this was a really positive way to connect with them".
In March, Google Home irritated people when, unprompted, it alerted them to the opening of "Beauty and the Beast".
We've reached out to Google for confirmation of the action, which was likely just a quick fix on the server side created to block a specific waveform, perhaps leveraging similar functionality to block out its own ads.
The ad, which became available on YouTube on Wednesday, will run nationally during prime-time on networks such as Spike, Comedy Central, MTV, E! and Bravo, and also on late-night shows starring Jimmy Kimmel and Jimmy Fallon.
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