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Taylor Swift teases 2018 tour, creates ticket-buying initiative for fans

26 August, 2017, 01:13 | Author: Jan Cross
  • Taylor Swift's New Single Is Called 'Look What You Made Me Do' [LISTEN]

If you listen extremely closely to the chorus where Taylor is singing the lines "look what you made me do", it is actually an interpolation melody from the number 2 hit 1991 song "I'm Too Sexy"!

Taylor Swift didn't just release a new single this week; she kicked off a meticulous campaign to get die-hard fans involved in the collective experience of buying things from Taylor Swift. But when the West feud reignited previous year, following spats with Katy Perry and Nicki Minaj, it set the stage for one of the biggest blows yet to Swift's public image. Taylor showing off "Look What You Made Me Do" as she stares down the royal couple, but we're told long before the single was released they decided the VMAs were not for them.

Instagram created it after the singer's feud with the Kardashian-Wests previous year over Kanye West's song Famous.

As culture analyst Myles McNutt laid out in exhaustive detail after the site launched, the hierarchy of activities - a.k.a. the ones that will get a fan furthest ahead in the line - involve preordering the album (limited to 13 copies per person) and buying merch like bedazzled snake rings and Reputation hoodies from Swift's website (unlimited).

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"Look What You Made Me Do" plays out like a much less playful, more decisive and vindictive version of "Bad Blood", with Swift reveling in the idea of vengeance as opposed to sorting through her feelings on a failed relationship.

For most of this week, the entire world (yes, you included) was captivated by speculation as to what Taylor Swift's mysterious social media blackout-cum-snake teaser video stunt would eventually lead to. "All I think about is karma", she threatens over an ominous beat that features elements of spooky carnival and horror-movie sound effects.

Swift's album is her sixth studio album and the first one she's released since 1989 in 2014. "Oh.Cause she's dead." Swift is shedding her fairy-tale image and firing back at the haters.

Twitter, of course, has a lot of feelings about the new Taylor and her even newer track, and shared them online. If you recall, Kanye used a titled stage on his Saint Pablo tour, and Swift obviously believes the rapper distorted his story about her approving of his "Famous" lyrics. "I don't like your little games / Don't like your tilted stage", Swift opens, clearly a nod to the VMA incident and Kanye's stage setup.

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