Amazon Prime raked in 4M trials in one holiday week

27 December, 2017, 01:35 | Author: Archie Newman
  • Echo Dot

As to which products moved the needle, Amazon's Echo Dot and the Fire TV Stick with Alexa Voice Remote were the best selling products across every category, an impressive feat to say the least. Twice as many Fire Sticks (the less-sophisticated version) were purchased this year - but usage of Alexa on the higher-end Fire TV devices was 889 percent year-over-year in the U.S. Compared to last year's holiday season, Amazon sold "millions more" Amazon devices during this year's holiday season.

Meanwhile a source informed the tech website Engadget that the bone of contention had actually been Amazon's implementation of its own hacked version of Youtube instead of working with Google to build versions of its app for FireTV. But research from SmarterHQ demonstrates that it's also sticking Amazon with free two-day shipping on millions of items with no minimum order.

Customers shopped hundreds of Deals of the Day on Amazon.com throughout the holiday season.

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Across North America and the Europe, associates at 10 fulfillment centers picked, packed, and shipped more than one million customer packages in a single day. The Echo Dot was the best-selling among the company's devices. The company's much-touted Alexa was used much more this holiday season for a variety of tasks.

The East Coast was more in the holiday spirit this season, asking Alexa to play holiday music 2.5x as many times as the West Coast.

The most-watched Amazon Channel subscriptions over the 2017 holiday season were HBO, Showtime and Starz, and the current seasons of "Game of Thrones", "Shameless" and "Power" were the top watched shows on each channel, respectively. This holiday season, Amazon sales are expected to account for more than half of all online shopping sales - a sign that the e-tailer remains a top choice among consumers. In total, Amazon said it sold "tens of millions" of Alexa-enabled devices worldwide.

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