Apple might be done with its iPhone X experiment

24 January, 2018, 12:15 | Author: Lorraine Moran
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Before it can release three new handsets with "all-screen" designs and facial recognition, which analysts expect to fly off the shelves, Apple still needs to tally the Q4 2017 scores, and figure out how to keep the original X in the spotlight.

According to Ming-Chi Kuo, the most famous analyst with KGI Securities when it comes to Apple, the Cupertino-based giant will not sell iPhone X at a lower price as it will hurt its other products in the lower-priced premium segment. The apology was followed by Apple announcing that production will cease during the summer of 2018, being the first model discontinued after one generation since the iPhone 5C in 2014.

"At 61%, the three newest iPhone models together represented a somewhat smaller share of total United States iPhone sales in the quarter, compared to 72% for the iPhone 7 and 7 Plus a year ago", CIRP co-founder Josh Lowitz said in a press release. The reasoning behind this is that if Apple sold the iPhone X for $899 starting in September, then it could impact the sales of the apparent 6.1-inch LCD iPhone that is predicted to launch this year. Apple will restrict OLED to the two high-end versions.

There are also supply chain considerations to look at. Apple will reportedly launch a mid-range 6.1-inch iPhone with FaceID and an LED display for a price between $650 and $750. Alta Capital Management LLC's holdings in Apple were worth $97,078,000 at the end of the most recent reporting period. The TrueDepth camera system that enables Face ID and other features that leverage 3D sensing is not a cost driver, estimated at just $4 to $5 per unit, making it an easy inclusion as Apple expands use of the technology.

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According to Kuo, Apple did consider keeping the iPhone X in its lineup at a reduced price but was concerned that doing so would cannibalize sales of its forthcoming 2018 models.

When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. That's right - they think these 10 stocks are even better buys.

Atlantic Equities lowered its rating for Apple shares to neutral from overweight on Monday, predicting weaker than expected sales for the company's March quarter.

Apple is still overwhelmingly recommended on Wall Street.

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