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Boost For Small Business Owners: WhatsApp Finally Unveils Its Business App

20 January, 2018, 05:21 | Author: Jan Cross
  • WhatsApp Business App Launched for Small Businesses Only Available on Android for Now

From today, you can get the free-to-download app from Google Play.

Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.

WhatsApp Business users will also benefit from smart messaging tools, including "quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you're busy", along with metrics such as how many messages have been read.

For everyday WhatsApp users anxious that the new app will see them inundated with spam, the company has said that companies will only be able to contact people who provided their phone number and agreed to receive messages from a particular business. "This also helps our business profile stand out in the crowd", said Harpreet Sharda.

When WhatsApp confirms the account phone number matches the business phone number, your account will be confirmed and immediately live.

We do wonder how exactly this will work here in South Africa where many businesses use a land line and not a mobile phone for their business.

WhatsApp launches standalone Android app for businesses

WhatsApp Business is now available for free on Google Play in Indonesia, Italy, Mexico, UK, and US.

Currently, the WhatsApp Business app is only available for Android but the company has confirmed that it will be rolled out for other platforms soon.

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The app can be downloaded independently of the main WhatsApp client, so a business owner can keep their company chats separate from their personal ones. After this verification, those businesses will be listed as "Confirmed accounts" and you'll see a green checkmark against their names on WhatsApp.

It's completely separate to the standard version of WhatsApp, but it works in much the same manner - only its objective is connecting businesses and customers, rather than friends and family. According to WhatsApp, the new app is meant to reflect the way people already use its service.

WhatsApp announced plans to begin allowing business accounts hoping to make more profit for their corporate parent, Facebook. However, the company didn't mention anything about an iOS version of the app.

Exclusive SMEs app is available in Indonesia, Italy, Mexico, the United Kingdom, and the US.

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