Home » Tech

What YouTube's New Policy Means for Channel Owners

21 January, 2018, 00:26 | Author: Jan Cross
  • Google is modifying the prerequisites for having a commercial You Tube channel

In the past, when the total number of subscribers to a YouTube channel reached 10,000, it was possible to carry ads according to the YouTube Partner Program (YPP) but in the future, it will be possible only when a channel hit 4,000 view hours over the past 12 months with 1,000 subscribers.

YouTube's Partner Program allows content creators to make money by placing ads alongside their videos.

New rules were adopted after the company conducted a thorough analysis and discussed the matter with the authors of the channels. We will begin enforcing these new requirements for existing channels in YPP beginning February 20th, 2018.

"Using these thresholds we will be able to better understand what users are making a positive contribution to the development of our community and help them earn advertising more", - say representatives of the company.

The videos being targeted are ones Google packages to advertisers as "preferred" content.

New Zealand Prime Minister Ardern Expecting First Child in June
She said she would be "contactable and available" during the period and would resume all leadership duties when it was over. Pakistan's former Prime Minister Benazir Bhutto had her first child in 1990 while in office.


Koreas pucker up for Olympics with same women's hockey team
The two countries are still technically at war, because the 1950-53 Korean conflict ended with a truce and not a peace treaty. This month New Zealand joined 17 countries in a joint statement pledging to enforce United Nations sanctions on North Korea.


Syrian Kurdish PYD urges action against Turkish bombing of Afrin region
He said the actions of the U.S. don't correspond to the spirit of ally relations with Turkey. Turkey, Iran and Russian Federation , however, need a little memory jogging.


Whom will these changes affect most significantly?

The move will see Google remove advertising from a "significant" number of YouTube channels, 99% of which generated less than $100 from ads in the past year. Those affected are likely to be those making less than $100 on the program each year. Later, it was confirmed that the deceased person in question committed suicide, which in turn made even more call for YouTube to cut ties with Paul entirely. On top of the "allowed" behavior of YouTube celebrities, these new policy changes are a stinging blow to the smaller creators and community of the platform.

In the wake of the Logan Paul's suicide forest incident, YouTube announced that it is raising the subscriber and view bar for advertiser approval and channel monetization.

The goal, wrote YouTube chief product officer Neal Mohan and chief business officer Robert Kyncl in a blog post, is to keep "bad actors" from poisoning the whole ecosystem and jeopardizing everyone's livelihood. Paul's actions drew widespread condemnation for both himself and YouTube. Channels included in Google Preferred will now be manually reviewed by YouTube staff, and ads will only run on videos that have been verified to meet the guidelines. "We'll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge", said YouTube.

Recommended:

  • Boost For Small Business Owners: WhatsApp Finally Unveils Its Business App

    Boost For Small Business Owners: WhatsApp Finally Unveils Its Business App

    Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website. WhatsApp announced plans to begin allowing business accounts hoping to make more profit for their corporate parent, Facebook .
    Law enforcement officers and a K-9 shot in SC

    Law enforcement officers and a K-9 shot in SC

    As officers later searched some woods around 3:30am, deputies were met by a barrage of gunfire, and three deputies were hit. Two officers were flown to Carolinas Medical Center and another was taken to the hospital by a vehicle, deputies said.
    Keita will not move to Liverpool in January

    Keita will not move to Liverpool in January

    But sporting director Ralf Rangnick insisted the player would not leave, saying: "Even Naby and his advisor have accepted this decision".
  • Tim Tebow will join the New York Mets in spring training

    Tim Tebow will join the New York Mets in spring training

    At the start of 2017, Tebow was assigned to the Columbia Fireflies, the Mets' Class-A affiliate. He was 4 for 27 (.148) with no extra-base hits, one walk and eight strikeouts in nine.
    Michael Douglas' Accuser Susan Braudy Speaks Out:

    Michael Douglas' Accuser Susan Braudy Speaks Out: "People Were Frightened For Me"

    Douglas explained he "felt the need to get ahead" of the situation and share his concerns about the "nightmare" scenario. She claimed the manner in which he did so was "part of the problem, as is his pretext of victimisation".
    Predicted Chelsea XI vs Leicester City

    Predicted Chelsea XI vs Leicester City

    Meanwhile, Jonny Evans helped to end West Bromwich Albion's long wait for an EPL win with a 2-0 home victory over Brighton. It may even surprise you to learnt that game was a win for Leicester City , ending a awful run of form.
  • Johnson, McIlroy vault into contention in Abu Dhabi

    Johnson, McIlroy vault into contention in Abu Dhabi

    And he showed no signs of cooling off with his round on Thursday, which featured hitting all 18 greens in regulation. He started with 11 consecutive pars from the 10th tee, but stayed patient and found some joy coming in.

    Mel Kiper Jr. Projects Saquon Barkley Will Be Picked No. 4 Overall

    The Patriots will also have a pick in the first half of the second round as a result of the Jimmy Garoppolo trade. Todd and I were talking about it, I said ‘this Vander Esch kid really impressed me, he said he saw it as well.
    Minneapolis church has message for Vikings fans

    Minneapolis church has message for Vikings fans

    Blair Walsh's 27-yard field-goal try went wide left at the end of the one-point wild-card round loss at home to Seattle. Keenum threw an interception in between those scores in the third quarter but made up for it with big strikes to and.
  • Colin Firth: 'I wouldn't work with Woody Allen again'

    Colin Firth: 'I wouldn't work with Woody Allen again'

    In her interview with King, Farrow speaks further about Allen's alleged behavior towards her when she was a child . In 2013, Vanity Fair interviewed her about everything she went through.
    Officials at Auburn University choose Buffalo's Allen Greene as next Athletics Director

    Officials at Auburn University choose Buffalo's Allen Greene as next Athletics Director

    Greene, 40, is one of the youngest athletics directors in NCAA Division I and considered one of the rising stars in the industry. It was confirmed around 4 pm Thursday afternoon that Greene would become the 15th Athletic Director of Auburn .
    Nestle selling US candy business for $2.8 billion

    Nestle selling US candy business for $2.8 billion

    The transaction is expected to close around the end of the first quarter of 2018 after approvals and closing conditions. Nestle said it was offloading brands such as Crunch, Nerds, Runts and Butterfinger to focus on other products.


Popular

17 killed in blaze at factory in Delhi's Bawana; fire contained
Atul Garg the DFS was alerted about the fire at 6:20 pm, following which, 15 Fire tenders were deputed to the spot. Delhi Chief Minister Arvind Kejriwal said he was also keeping a close watch on rescue operations.

Dolores O'Riordan and The Cranberries were 'working on' new studio album
Attendance at the funeral is strictly reserved for extended family and close friends, as the church holds just 200 people . Stephen Earl, the coroner's officer, said the court was waiting for the results of various tests that had been carried out.

Exercise? I get more than people think, Trump says
The statement mentioned comments from the African Union, that called for Trump to apologize for the alleged comments. Mr Trump also said the allegation was hurting efforts to strike a deal to protect so-called Dreamer immigrants.

December 2017 US NPD Group Results
On the software front, six of the top 20 individual titles of December were Nintendo titles. It seems like there may still be some room for the Nintendo 3DS after all.

Australian Open: Novak Djokovic makes triumphant return from injury
Things were much less comfortable for world number one Simona Halep against 17-year-old Australian wild card Destanee Aiava. Sharapova could next play 14th-seeded Anastasija Sevastova of Latvia, who beat the Russian at last year's U.S.

Couple Arrested After Children Found 'Shackled To Their Beds' In California Home
Very devastating, ' another neighbour Ricardo Ross said, while his wife added: "It's insane , I can't believe this is going on". The six children were then taken to Riverside University Hospital System for medical examination and admitted for treatment.

Ford Ranger Price Still A Mystery
Ford stopped making the Ranger model in 2011 and threw all its truck resources into its popular Ford F-150. He later added that the midsize truck will come with a steel frame, as "real trucks don't have fascias".

US House passes bill renewing surveillance powers
Here's a White House statement from last night, opposing an amendment that would restrict intelligence surveillance under FISA. Senate started considering the extension to the spy program with several Senators vowing to oppose the bill.

Dogged effort: Eagles don masks after upset win
The short drive started when the Falcons recovered a punt at the 18 yard line after it was touched by the Eagles . Losing Wentz, an MVP candidate, was the biggest blow during a season in which several standout players were hurt.

David Silva On Bench - Manchester City Team vs Liverpool Confirmed
Here's how Liverpool fans reacted to Lovren - who was named captain to face City - holding up Firmino's shirt. The contest looked to be over, with Liverpool's quickfire attack too much for a shellshocked City side.