"Additionally, we believe that the redesign has also made our application simpler and easier to use, especially for older users", Spiegel writes.
Not only is the equation simple; it's successful. Because that's exactly the Facebook and Google playbook. The business had revenue of $207.90 million for the quarter, compared to analysts' expectations of $236.71 million. However, even if it hits that number, it would still represent the sixth straight quarter of year-over-year revenue growth deceleration.
Snap also has to contend with its biggest competition in the form of Instagram, which seems hell-bent on making sure that the selfie-sharing app gets buried and forgotten.
Another feather in Snap's cap: Average Revenue Per User, which came in well above the $1.36 ARPU analysts expected. In the last quarter, Snap lost $443 million, up from the $124 million it lost in Q3 2016.
However, the broader availability of Snapchat's inventory has corresponded with a reduction in the value of each ad.
FBN Securities analyst Shebly Seyrafi raised his price target on Snap to 18 from 15 and maintained a sector perform rating. And they are. The average price of a Snap Ad declined by nearly 70 percent year over year. The company was sentenced to have lackluster performance and continue their sluggish trend; furthermore, the company's redesign managed to help the surge.
Programmatic ad buying lowers advertisement rates due to its efficiency, but the company was able to balance it by adding more advertisers on-board.
Spurs sign Brazilian winger Moura from PSG
Lucas, 25, has always been linked with a move away from the French side and on Deadline Day he has finally got his transfer. Pochettino added. "But we are a team that remember, some people complained or criticised that Tottenham don't have Plan B".
To that end, Snapchat is winning over the smaller brands.
Snap continued the practice of not providing explicit guidance but did point out that despite business progress, growth should slow in the first quarter.
"Our business really came together towards the end of past year", Spiegel said in remarks prepared for a conference call with analysts. They need to offer improved viewability metrics for marketers if they want to increase their ad revenue and be successful moving forward. Spiegel announced that the redesign will launch to all users during Q1 this year.
Still, Snap has a long way to go in its turnaround.
While Snap Ads generate the most revenue in total, Snapchat's Sponsored Lenses and Sponsored Filters - collectively called its Creative Tools - rake in more money per ad. It allows speculators to sell first and buy later hoping shares fall for them to buy back lower. But that is changing. This represented 4.5 million new DAUs, or growth of about 17% year-over-year, but just 3% sequential growth.
However fast Snap is growing, it still has the world to conquer.
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. A born-and-raised Angeleno who graduated from New York University, he now lives in Los Angeles.He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch.
People restrict how often and how long they shower, wash clothes and flush toilets in order to conserve water. Day zero is now forecast for 11 May, which is nearly a month later than the forecast of 16 April last week.
Broncos linebacker Von Miller is among the players who has talked about what Cousins would mean to his team this week. Cousins, a fourth-round pick in 2012 by Washington, started the past three seasons and topped 4,000 yards each time.
For the fourth quarter Amazon posted a net profit of $1.8bn (£1.3bn) compared to $749m (£526m) in the same year-ago period. Amazon's overall operating income in 2017 was down 2 percent to $4.1 billion as compared to $4.2 billion year over year.
He said he was taken to a hospital and treated for a bump on his head and whiplash and that his wife was not injured. Michael Kempf, 54, of Savannah, Georgia were the conductor and engineer, respectively, of the Amtrak train .
Security forces cordoned off the area and were searching for possible accomplices of the bomber, the military statement said. An officer was among those who died in the bombing, which was claimed by the Pakistani Taliban in an email to journalists.
And furthermore, they'll liken him to Hitler and every other dictator in history who's held a parade as a show of strength. City Council - which is dominated by Democrats - mocked the idea of the city hosting a parade featuring military hardware.
The worst thing about them for pharmaceutical manufacturers is that they work well for many , many years. The influenza virus spreads when people with a flu cough, sneeze or talk to others when they are sick.
The pilot reportedly ejected the jet after it was hit, the Russian Defense Ministry said, according to Russian media agency TASS. Russian Federation has been conducting military operations in support of Syrian President Bashar al-Assad since September 2015.
Speaking on Saturday, Mourinho was asked about new signing Alexis Sanchez before branching off to discuss the crowd. Jose Mourinho recalled Sir Alex Ferguson's response when Chelsea won their second Premier League title in 2005-06.
Though Apple have issued an apology, their reputation has been tainted, with affected customers losing faith in the company. Then there were complaints of a bug that made the iPhone X unresponsiveness in cold temperatures.
Egypt hopes the inauguration of the new museum, along with the recent discoveries, will draw visitors back to the country. The tombs most likely belong to two notable figures from Egypt's 18th dynasty pharaohs, who ruled some 3,500 years ago.
Southwest plane slides on taxiway at BWI
In 2016, runway and taxiway excursions accounted for about a fifth of total accidents involving commercial aircraft. Temperatures have been drifting close - or on occasion beneath - solidifying a great part of the morning.
Jerome Powell takes oath as sixteenth president of the Fed
Powell also said that the "financial system is now far stronger and more resilient than it was before the financial crisis". Janet Yellen may have been replaced as Federal Reserve Chair, but she's not joining the ranks of the unemployed.
Iraq Spokesman: US Reducing Troop Levels
An Associated Press reporter at the Al-Asad base in western Iraq saw troop movements reflecting the account by contractors. IS maintains a "cellular structure" of fighters who carry out attacks in Iraq aimed at disrupting local security, U.S.
Bill Haas shoots 64 to take Phoenix Open lead
Justin Thomas , the 2017 PGA Tour Player of the Year, got off to a dream start with six birdies to open his round. The 47-year-old is seeking his 43rd PGA Tour title, and his first title since the 2013 British Open.
Immigration Not on Agenda at GOP Party Retreat
He's also expected to speak about immigration and people who were brought to the US illegally as children, known as "Dreamers". But while some of his terms are unpalatable to Democrats, his proposal is also too liberal for some Republicans.